{coming in september...

Xyron Creatopia...the details...
Some pictures and the press release for the new crafting tool, the Xyron Creatopia!



FOR IMMEDIATE RELEASE
Xyron® Revolutionizes the Craft Industry, Again, with Creatopia™
Announcing the Xyron Creatopia; this creative machine will apply adhesive and laminate to items up to 12 inches wide and .5 inches thick. It will also allow you to emboss and cut paper and other thin materials.
Scottsdale, AZ – July 18, 2009 – The Xyron Creatopia will change the way you think about craft projects. Modular components allow this machine to expand on Xyron's core adhesive tools by adding embossing and manual cutting in one machine. Embossing will be in the form of 12 inch wide pattern rollers and 3 inch wide patterns for borders. Creatopia will cut strips of paper and finish edges using a variety of interchangeable blade cartridges, Xyron will also introduce the first 6.5 inch wide universal die press for use with the industry's leading brands of dies. Creatopia will also be the first in the Xyron line to have a Fabric Adhesive cartridge.


Creatopia Refillz™
Creatopia will offer three adhesive cartridges and one laminate cartridge at launch. The standard Permanent Adhesive and Repositionable Adhesive will be joined by a Fabric Adhesive. The Fabric Adhesive adheres textiles to the surfaces of your projects with optimal adhesion. The end user can use the Fabric adhesive to hold appliqués and batting/backing in place instead of pinning items; it will remain repositionable on fabric and is washable. Creatopia allows the end user to apply these adhesives to items up to 12 inches wide and 40 feet long with a thickness up to .5 inches. The Two-Sided Laminate cartridge will allow the end user to apply laminate to items up to 12 inches wide and 40 feet long.


Creatopia Patternz™
Creatopia introduces the industry's first 12 inch wide embossing roller. These rollers will apply a uniform pattern into paper and thin materials up to 12 inches wide with an unlimited length. There will also be 3 inch wide border patterns to emboss only the edge or strip of thin materials.





Creatopia Cutz™
Creatopia allows the end user to cut in a variety of ways with a rotary cutting component. This component has interchangeable blade cartridges with a variety of styles including: straight, perforated, scoring, pinking, scalloped, deckle and postage stamp. These cartridges can be placed anywhere along the 12 inch cutting surface to cut rectangles, squares and strips from paper up to 12 inches wide with an unlimited length. Up to 6 blades can be used at one time to increase the end user's productivity.



Creatopia Shapez™
Creatopia's 6 inch wide universal die press will allow end users to cut and emboss using dies and embossing folders from Cuttlebug, CuttleKids, Quickutz, Sizzix, Ellison, AccuCut, Spellbinders, BossKut and Fiskars.



Pricing and Availability
Xyron Creatopia will be available for purchase in September 2009 from local craft stores, mass craft chain stores and online retailers.
The Main Unit with Permanent Refillz Cartridge MSRP is $149.99.
o Additional Adhesive and Laminate Refillz MSRP are $39.99.
Border Patternz Starter Kit with Floral Pattern MSRP is $24.99
o Additional Border Patternz MSRP are $8.99
12 inch Patternz MSRP are $24.99
Cutz Starter Kit with Straight Blade and Guide Wheel MSRP is $44.99
o Additional 2 Packs of Cutz blades MSRP are $14.99
Xyron Shapez MSRP is $69.99


Learn More About Creatopia
For additional information on Xyron Creatopia, contact Chris Potter, or visit www.xyron.com. Xyron and Creatopia are registered trademarks of Xyron, Inc. Xyron is a subsidiary of Esselte (www.esselte.com).
About Xyron
Founded in 1996 in Scottsdale, Arizona, Xyron is a world-class provider of transformation tools for both creative home users and creative professionals.

For the creative home user, Xyron develops products in the craft, hobby and stationery departments of specialty and mass retailers worldwide. These products include award-winning adhesive tools, all-inclusive scrapbooking collections, unique handheld dispensers, and patented cold-lamination products that require no heat, batteries or electricity.

About Esselte
Esselte is one of the world's premier manufacturers of organizational solutions, producing a broad range of filing and organizational products.
Esselte has subsidiaries in 31 countries and distribution in more than 120 countries. Esselte products are available across several recognized brands; Pendaflex, Oxford, Esselte, Leitz and Xyron.